Get started

Register

 

Book your

Hotel

 

Build your

Schedule

 

Relax

Xtra(ck)

 

Track: Realizing business ideas

How can you ensure that you really understand the demands of the business you're working for? No matter if you are working on a product, corporate legacy system, web site or a mobile application, it's crucial that you actually understand your orderer and that he/she understands you. This track will focus on the communication between the business and it's needs and IT - And, how to facilitate the positive process and end product for what your orderer really needs.  

Thursday

10:15 - 11:05

Agile acceptance testing: Success stories

Learn why and how teams all over the world succeed in bridging the communication gap between business stakeholders and implementation teams and how they got users, developers and testers to collaborate in defining great requirements and acceptance tests to produce software fit for purpose.

Gojko Adzic

Gojko Adzic is a software craftsman with a passion for new technologies, programming and writing. He runs Neuri Ltd, a UK-based consultancy that helps companies build better software by introducing agile practices and tools and improving communication between software teams, stakeholders and clients.

Gojko is the author of Bridging the Communication Gap and Test Driven .NET Development with Fitnesse and the primary contributor to the DbFIT opensource database testing library.

11:20 - 12:10

James Shore

James Shore is a thought leader in the Agile software development community. He consults with development teams worldwide to help them achieve high throughput, market focus, productivity, and quality. James is the co-author of The Art Of Agile Development (O'Reilly, 2007). You can find more of his writing on his "Art of Agile" blog at http://jamesshore.com.

13:10 - 14:00

Engagement of Customers at the Front End of Innovation

a.       Question 1: Do we really understand collaboration?
b.      The business must be fully engaged during roadmapping
c.       The Innovation Game® Prune the Product Tree allows the business to collaboratively define product needs
d.      The subsequent backlog must be exposed to and refined with the business

Jason Tanner

Jason Tanner collaborates at Enthiosys as president. He provides over 18 years of experience with software companies, a telecom company and the US Marine Corps. His expertise spans Agile product management and marketing, business planning, partner relationships, and leadership. Jason most enjoys coaching teams to reach their full potential in product development and, more importantly, their best work life. He facilitates Innovation Games and is a CSM.

14:15 - 15:05

Engagement of Customers during the Development Process

a.       Is the business really a co-development partner?
b.      Is the business really attending and participating in reviews/demonstrations at the end of each iteration?
c.       Are we talking with the 'right' people?
d.      The Innovation Game® Buy a Feature allows the business to collaboratively prioritize and reprioritize features.

Jason Tanner

Jason Tanner collaborates at Enthiosys as president. He provides over 18 years of experience with software companies, a telecom company and the US Marine Corps. His expertise spans Agile product management and marketing, business planning, partner relationships, and leadership. Jason most enjoys coaching teams to reach their full potential in product development and, more importantly, their best work life. He facilitates Innovation Games and is a CSM.

15:35 - 16:25

The Balsamiq Story: Winning on UX

Come hear the fascinating story of Balsamiq, a startup that went from 0 to $2MM in revenue in just 20 months. Learn how they did it by competing on usability and customer service.

Giacomo Peldi Guilizzoni

Peldi is the founder and CEO of Balsamiq, a very successful little startup which makes Balsamiq Mockups, a sketch-quality wireframing tool. Before starting Balsamiq Peldi worked at Macromedia and then Adobe, where he worked on their online meeting products and developed a burning passion for user experience which drives him to this day.

16:40 - 17:30

Reconciling what "they" want with what "we" want

What is it that makes the difference between good and great results? How do concepts like collective wisdom, group genius, and learning styles apply to delivering great value? In this session we'll explore these ideas, and look at what it means to extend collaboration beyond project teams into the organization and its ecosystem.

Steven "Doc" List

Steven List (generally known as “Doc”) is currently a principal consultant with ThoughtWorks, with a career in software technology spanning three decades. Doc's long-term focus is on the core skills and strategies of management, leadership, team-building, and individual growth, and is an experienced presenter and public speaker, business and agile coach, trainer and workshop leader, and Open Space facilitator.

BECOME A PARTNER

Marketing has gone beyond simply advertising, to the recognition that it is better, in the long run, to build relationships. Read More>>

Øredev founded by: Jayway

Contact us | Archives | telephone: +46 (0)40 - 602 3134 | fax: +46 (0)40 - 127276 | email: info@oredev.org